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Doctrine
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RIDA 272 | 04-2022
Doctrine
Advertising spots or mere audiovisual recordings within the field of television? A study of the consequences of the CJEU ruling of 18 november 2020
ÁGUILA, Pilar
272-D1_ENA A
Start of the article :
Summary: I. The CJEU judgment of November 18, 2020 (case C-147/19), ruling on the Atresmedia case.II. Introduction. III. Advertising in the field of television. The role of unfair competition in the field of advertising. IV. Objective novelty and creative height in the jurisprudence of the Spanish Supreme Court and its impact on the consequences of the CJEU ruling in the Atresmedia case. V. Conclusions